My Superbowl email to CareerBuilder.com
I'm a marketing professional and a football fan, and your superbowl commercial not only does not appeal to me--I find it seriously offensive. I am also a director at a 5000+ employee software company. As a result of your commercial, I will never use careerbuilder to find a candidate. Furthermore, I will encourage my HR department to blacklist Careerbuilder companywide.
Your use of chimpanzees as a comedic gimmick is reprehensible. It plays upon and promotes ignorance. Not only are chimpanzees not monkeys--they are apes--but they are humanity's closet relatives. They are, in fact, more closely related to humans than they are to gorillas. More importantly, they are emotional and intelligent, and like all great apes, they are gravely endangered in the wild.
Please redeem yourselves first by abandoning such idiotic abuse of intelligent animals, and second by making some kind of generous contribution to an ape conservation organization.
Your use of chimpanzees as a comedic gimmick is reprehensible. It plays upon and promotes ignorance. Not only are chimpanzees not monkeys--they are apes--but they are humanity's closet relatives. They are, in fact, more closely related to humans than they are to gorillas. More importantly, they are emotional and intelligent, and like all great apes, they are gravely endangered in the wild.
Please redeem yourselves first by abandoning such idiotic abuse of intelligent animals, and second by making some kind of generous contribution to an ape conservation organization.
posted by Rev at 6:47 PM
2 Comments:
Wow...lighten up.
I found the careerbuilder commercial a great commercial, and I don't think one has to be a marketing guru, or have read Al Ries & Jack Trout books to neccesarily be able to rate a commercial. I think the commercial reaches the public it wants to reach: the regular joe with some skills that wants to find a job. And to do so careerbuilder kicks corporate america in the butt. I think you are taking yourself too seriously, just enjoy a funny tv moment and kick back. I can see you work for a big corporate america company but hey come on, go to a pub, have a beer and just take it easy.
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